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Welcome to our blog, where we unlock unique insights into customer data and marketing best practices, reputation management and surveys, new AI trends, and generally keep you updated on the latest travel and hospitality industry trends.

A Year in Review: Reflecting on 2024

Guest Reviews & Dynamic Pricing: A Win-Win for Guest Satisfaction and Revenue?

Unveiling the Future of Hospitality: Ben Jost’s Insights on AI Innovation and Guest Experiences

TrustYou “Pulse of the Industry” Q1 and Q2 2024: EMEA

TrustYou “Pulse of the Industry” Q1 and Q2 2024

How to Boost Direct Bookings with Effective Data Use

Hotel tech budgeting – 5 ways to plan your year

What is a Customer Data Platform (CDP)? Learn How It Drives Success for Hotels

From CRM to CDP: The Data Shift Hospitality Needs

Traditionally, many hotels have relied on Customer Relationship Management (CRM) systems to store guest data and manage relationships....

Navigating Hospitality Technology Buying Decisions in a Rapidly Changing Landscape

This buyers guide gives an overview of what hotels should consider when choosing a hospitality technology solution....

Digitization and Reviews as Drivers for Destination Tourism Development: Best Practice of Trentino Marketing with TrustYou

Manuela Bortolotti from Trentino Marketing shares best practices of implementing TrustYou in this interview....

DestinationCamp 2024: Customer Profiling and Guest Retention with Meta-ReviewsTest

André Kaufmann and Georg Thanner from TrustYou discussed what you can do with this data at DSTNCMP24 in...

The Value of Investing in the Online Traveler Experience

80% of travelers book online; 90% do all their holiday research online. Hospitality providers should therefore prioritize investing...

The Value of Personalization for Hotels: Are Personalized Experiences Essential for Hotel Guests?

sonalization in hospitality has evolved beyond just recognizing a guest’s name — it’s about tailoring services, amenities, and...

From Start to Finish: Unleashing the Power of Hospitality Technology for Engaging Guest Journeys

In this blog post, we will explore the five different stages of the guest journey and shed light...

How Can You Anticipate Your Guest’s Needs? 5 Insights for Unforgettable Stays

Discover top tips for anticipating guests' needs and ensure a stay that exceeds expectations. Improve satisfaction and loyalty...

What Are Travelers Looking for in a Hotel? Insights into Modern Guest Expectations

In an era of personalized experiences, understanding what travelers seek in a hotel has never been more critical....

Upgrading Your Hotel’s Guest Experience: The Power of Sentiment Analysis

Discover how guest sentiment analysis revolutionizes hotel services by enhancing satisfaction and improving the overall guest experience....

How to Segment Guests’ Data for Tailored Experiences

Discover how leveraging targeted segmentation of guest data can enhance personalized experiences and drive significant revenue growth in...

Harnessing the Power of Technology and Data: Elevating the Traveler Experience in Hospitality

Let’s take a look at all the potential touch points within a user journey to see how to...

9 Hotel Survey Distribution Best Practices That Will Get You More Reviews

In this blog post, we'll guide you through proven strategies for distributing surveys effectively and ethically, with a...

5 Examples of Hotel Managers Responding to Reviews Like Stars

10 Facts About How Different Generations Interact with Guest Reviews

Different generations interact with guest reviews differently. TrustYou’s latest consumer research reveals how hotels, destinations and other travel...

Online Reputation Management for Hotels: A Complete Guide

Your complete guide to online reputation management for hotels. Tips to improve the guest experience from pre-stay to...

6 Reasons Why You Need an AI Response Generator to Reply to Guest Reviews

Here’s how an AI response generator for your guest reviews will help you save time & money while...

Unlocking the Potential: Exploring the Versatility of TrustYou’s Customer Experience Platform

Serving a multitude of industries, TrustYou's products go beyond hotels and cater to an extensive range of clients,...

Why Didn’t My Guest Leave a Review? 4 Ways to Get More Feedback From Your Guests

Are your guests leaving fewer reviews than you expect? Here are 4 ways for hoteliers to get more...

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