conversion rates Archives

How to Make the Travel Research Process More Efficient So You Can Close the Deal

January 8, 2015

Not that long ago, a conversation about travel marketing was focused on analytics—pages per visit, time on site, content engagement, and so forth. This conversation has shifted considerably in the

Do Travel Reviews Have An Impact on Hotel Conversion Rates and Pricing?

September 30, 2014

Anecdotally, most hoteliers will agree that reviews and online user-generated content are important for business. Quantifying this importance, however, is often difficult. We recently developed a study together with Donna

Outlinks Cost Hotels Millions in Revenue: Here’s a Tiny Website Change With Big Rewards

August 7, 2014

Hotels invest significant marketing resources to acquire direct bookings. And rightfully so, keeping travelers booking on your own site saves on commission fees that would otherwise go to intermediaries. Even

Tag: conversion rates

How to Make the Travel Research Process More Efficient So You Can Close the Deal

Do Travel Reviews Have An Impact on Hotel Conversion Rates and Pricing?

Outlinks Cost Hotels Millions in Revenue: Here’s a Tiny Website Change With Big Rewards