A majority of travelers begin their travel planning on Google. Where a hotel shows up in local rankings influences its clickthrough rates and likelihood of getting booked. Last week, Google
Over the weekend I decided to plan a big, belated birthday trip, and the world really is my oyster. I have no one else to compromise with on destination or
Some have called the recent Google algorithm changes “quality updates,” which is to say that Google is fine-tuning the way it evaluates content for web rankings. The search engine is
Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015, content marketing is virtually synonymous with SEO. This is
