Tag: website optimization

Three Tips for Using Reviews To Leverage Cross-Platform Trends

January 21, 2015

The phrase “three screens” has been tossed around a lot the last few years, but it’s officially time to move on. We must broaden our horizons, because travel marketing on

Outlinks Cost Hotels Millions in Revenue: Here’s a Tiny Website Change With Big Rewards

August 7, 2014

Hotels invest significant marketing resources to acquire direct bookings. And rightfully so, keeping travelers booking on your own site saves on commission fees that would otherwise go to intermediaries. Even