Customer Data Platform
AI-Powered Customer Data Management For More Direct Bookings
Merge and master your customer data and turn insights into effective marketing, personalized communication and higher customer lifetime value.
Empowering 100K+ Hospitality Businesses
The Smart Approach to Improve Your Marketing
The TrustYou CDP consolidates guest data from multiple sources into a single, AI-enhanced profile, creating a 360-degree view of customer interactions.
Disconnected Systems Won’t Scale
TrustYou’s CDP unifies guest data across systems and channels into a single, actionable source of truth.
Unified customer view into a “Golden Profile”
AI-powered business intelligence
Boost direct bookings
Automated transactional messaging
Effective multi-channel marketing
Reduced vendor reliance
The Complete CDP Solution
With TrustYou’s CDP, you can quickly transform fragmented data into actionable insights. You will elevate guest experiences, increase direct bookings, and achieve measurable growth—all while staying compliant and efficient. Empowered by AI.
No Business Should Be Left Guessing When It Comes to Customer Profiles and Consent
Fast-Track to Mastering Your Customer Data
With TrustYou CDP, you can quickly transform fragmented data into actionable insights. You will elevate guest experiences, increase direct bookings, and achieve measurable growth—all while staying compliant and efficient. Empowered by AI.
CDP
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Multi-Source Data Aggregation
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Unified Guest Profiles
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Data & Merge Dashboard
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Consent Management
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Audience Insights
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Unlimited Audience Segmentation
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Marketing Connectivity & Automation
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And many more…
Resources to help you learn about CDP
How to Boost Direct Bookings with Effective Data Use
From CRM to CDP: The Data Shift Hospitality Needs
FAQs
Do you have any questions about TrustYou's CDP? We try to provide answers to frequently asked questions from our customers.
General
What is the TrustYou Hospitality Customer Data Platform (CDP), and how does it work?
The TrustYou Hospitality CDP is an advanced platform powered by generative AI that unifies guest data from diverse sources—such as Property Management Systems (PMS), CRM tools, booking platforms, and loyalty programs—into a centralized hub. By creating a real-time, 360-degree view of each guest, TrustYou enables hyper-personalized experiences, efficient marketing strategies, and streamlined operations, helping hotels deliver exceptional service and drive revenue.
What makes TrustYou Hospitality CDP different from a CRM?
Unlike CRMs, which focus on tracking sales and marketing interactions, the TrustYou CDP consolidates data from all operational systems, including PMS, POS, and loyalty platforms. TrustYou builds detailed, actionable guest profiles that provide unparalleled personalization capabilities, enabling hotels to exceed guest expectations and enhance operational efficiency.
How does TrustYou CDP improve guest experiences?
TrustYou CDP transforms guest experiences by leveraging unified profiles to personalize every interaction. For example, TrustYou’s generative AI automatically identifies a guest’s preferences, such as room type or amenities, and suggests upgrades or custom offers before check-in. This ensures seamless, memorable guest journeys that boost satisfaction and loyalty.
How does TrustYou CDP drive revenue growth for hotels?
The TrustYou CDP uses generative AI to unlock revenue opportunities through predictive analytics and personalized recommendations. For instance, the platform can identify a guest celebrating a special occasion and send tailored offers for an upgraded suite or spa package. By focusing on direct bookings and targeted upselling, TrustYou helps hotels reduce third-party commission costs and maximize profitability.
What types of data does TrustYou CDP collect and process?
TrustYou CDP consolidates:
- Transactional Data: Booking details, purchases, and loyalty points.
- Behavioral Data: Website activity, campaign engagement, and app interactions.
- Preference Data: Room choices, dining preferences, and special requests.This robust dataset ensures that TrustYou provides hotels with comprehensive guest insights, enabling precise personalization and strategic decision-making.
Is TrustYou CDP suitable for multi-property hotel chains?
Yes, TrustYou CDP is designed to meet the needs of multi-property hotel chains. Its advanced generative AI resolves data silos, consolidating guest profiles across locations. This enables consistent personalization, efficient cross-property marketing, and actionable insights that drive strategic growth across your entire portfolio.
How does TrustYou CDP use AI and machine learning to enhance its capabilities?
TrustYou CDP leverages generative AI and machine learning to analyze guest data, uncover trends, and provide actionable insights. For example, it automatically segments guests based on their behavior, predicts future needs, and recommends the next-best offers with high conversion potential. These AI-driven features empower hotels to deliver highly personalized marketing campaigns and automate decision-making.
Can TrustYou CDP help reduce dependency on third-party booking platforms?
Absolutely. TrustYou CDP empowers hotels to drive direct bookings by using generative AI to create personalized campaigns and re-engagement strategies. By reducing reliance on third-party platforms, TrustYou helps hotels save on commissions while fostering stronger guest relationships through direct interactions.
How does TrustYou CDP ensure data security and compliance?
TrustYou CDP is built with a robust security framework that includes advanced encryption, role-based access controls, and consent management tools. Fully compliant with regulations like GDPR, TrustYou ensures that all guest data is handled securely and transparently, helping hotels build trust and safeguard sensitive information.
How does TrustYou CDP integrate with existing hotel systems?
TrustYou CDP integrates seamlessly with PMS, POS, CRM, and loyalty platforms using APIs and middleware. Its real-time two-way data flow ensures guest profiles are always up-to-date across all systems, enabling efficient operations and personalized service at every touchpoint. With TrustYou, integration is fast, simple, and scalable.
Hospitality AI
What is Hospitality AI within the TrustYou CDP, and how does it enhance hotel operations?
TrustYou’s generative AI automates complex tasks, like audience segmentation, marketing personalization, and real-time decision-making. By analyzing guest data across multiple touchpoints, it enables hotels to deliver hyper-personalized experiences, improve operational efficiency, and boost revenue—all while reducing manual work.
What is Audience AI, and how does it complement TrustYou’s Hospitality AI?
Audience AI, a key feature of TrustYou’s Hospitality AI, automatically identifies and segments customer groups based on stay history, preferences, and behaviors. It dynamically adapts these segments to reflect real-time guest interactions, ensuring that your marketing campaigns always target the right audience with relevant messages.
How does TrustYou’s AI improve marketing and guest engagement?
TrustYou integrates AI-driven insights into marketing automation tools like Mailchimp, allowing hotels to:
- Personalize pre-stay, in-stay, and post-stay campaigns.
- Automate targeted messaging, such as upgrade offers or loyalty incentives.
- Maximize ROI by aligning campaigns with guest preferences and behaviors.
What types of insights and actions are enabled by TrustYou’s Hospitality AI?
TrustYou’s AI provides predictive analytics and actionable insights, such as:
- Identifying high-value guests for tailored loyalty programs.
- Predicting booking likelihood to focus on guests most likely to convert.
- Recommending upselling opportunities like dining packages or spa treatments.
These capabilities allow hotels to make informed decisions and proactively meet guest needs.”
How does TrustYou’s AI simplify operations and reduce complexity?
TrustYou automates time-consuming tasks like audience building, segmentation, and campaign execution. It integrates seamlessly with hotel systems (e.g., PMS, CRM) to update guest profiles in real-time and minimize manual errors, ensuring streamlined operations and consistent guest experiences.
How does TrustYou ensure the success of its AI-driven capabilities?
TrustYou’s Hospitality AI is built for ease of use and fast ROI. By leveraging its advanced automation, guest feedback integration, and predictive capabilities, hotels can:
- Drive more direct bookings.
- Increase revenue through targeted upselling.
- Build guest loyalty with personalized offers and services.
With regional infrastructure and robust privacy compliance, TrustYou ensures secure and reliable AI-powered solutions tailored to your business.
Privacy & Security
How does TrustYou Hospitality CDP ensure compliance with global privacy regulations like GDPR or CCPA?
Yes, guests can request data access, updates, or deletion through the tools provided by TrustYou. The platform ensures full transparency and compliance, empowering you to respect guest privacy while maintaining data ownership.
Can guests access and control their data stored in the TrustYou CDP?
Yes, guests can request data access, updates, or deletion through the tools provided by TrustYou. The platform ensures full transparency and compliance, empowering you to respect guest privacy while maintaining data ownership.
How does TrustYou CDP secure customer data?
TrustYou employs industry-leading security measures, including encryption, multi-factor authentication, and role-based access control. These features, combined with certifications aligned to global frameworks, ensure that guest data remains safe and secure.
How does TrustYou handle consent management?
TrustYou integrates with any Consent Management Platform (CMP) to enforce user consent preferences across your digital properties. This ensures compliance with GDPR and similar laws, helping you respect customer privacy proactively.
Does TrustYou CDP store personal data, and how is data retention managed?
Yes, TrustYou stores personal data securely and allows you to customize data retention policies to meet regulatory and operational needs. Importantly, all stored data remains your property, and TrustYou never sells guest information.
What regional infrastructure does TrustYou offer to support global privacy compliance?
TrustYou provides regional infrastructure in Europe and the United States, ensuring compliance with data regulations like GDPR while delivering fast, reliable service.
How reliable is the TrustYou Hospitality CDP platform?
TrustYou’s platform is designed for 99.9999% uptime, ensuring continuous access to tools like the Privacy Portal and guest insights. This reliability supports seamless operations and builds trust with your guests.
